Bumkins was honored to partner with Lady Gaga's Born This Way Foundation for their annual #BeKind21 challenge. By participating, we pledged to be kind to ourselves and others for 21 days, inviting our community of caregivers to join us in our commitment to making kindness a habit. And wow, did you answer the call.
Together with Born This Way Foundation and families worldwide, we pledged over 112 million acts of kindness globally, the biggest year for #BeKind21 yet.
We are in awe of the parents, doctors, prenatal experts, teachers, leaders, and caregivers in our community who inspired us with their stories and acts of kindness.
Each one of those acts brings us closer to the world we want for our littles. As parents and caregivers, the roles we play in children's lives position us to navigate a sea of emotions, address challenging discussions, and make often difficult but necessary decisions. This responsibility's weight is multiplied by each little human we provide for, educate, and protect.
Kindness toward ourselves and others is a vital ingredient in this process. We hope you and your loved ones stay on this journey with us as we continue building a kinder, braver, and more just world for all in 2020 and beyond.