Bumkins is honored to partner with Lady Gaga's Born This Way Foundation to amplify their annual #BeKind21 challenge. By participating, we pledge to be kind to ourselves and our community for 21 days as we commit to making kindness a habit.

As parents and caregivers, the roles we play in the lives of children position us to navigate a sea of emotions, address tough discussions, and make often difficult but necessary decisions. The weight of this responsibility is multiplied by each little human we provide for, educate, and protect. Kindness toward ourselves and others is a vital ingredient in this process. Bumkins firmly believes building a habit of kindness starts at home. We invite you and your loved ones to join us in building a kinder, braver, and more just world for all in 2020 and beyond.

Bumkins challenges you to join in and take the pledge and share your acts of kindness with the hashtag #BeKind21

Bumkins is honored to partner with Lady Gaga's Born This Way Foundation to amplify their annual #BeKind21 challenge. By participating, we pledge to be kind to ourselves and our community for 21 days as we commit to making kindness a habit.

As parents and caregivers, the roles we play in the lives of children position us to navigate a sea of emotions, address tough discussions, and make often difficult but necessary decisions. The weight of this responsibility is multiplied by each little human we provide for, educate, and protect.

Kindness toward ourselves and others is a vital ingredient in this process. Bumkins firmly believes building a habit of kindness starts at home. We invite you and your loved ones to join us in building a kinder, braver, and more just world for all in 2020 and beyond.

Bumkins challenges you to join in and take the pledge and share your acts of kindness with the hashtag #BeKind21


About the #BeKind21 Kindness Challenge

Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, Born This Way Foundation annually hosts #BeKind21 and invites participants to build a habit of kindness. Pledge to be kind to yourself and your community, and share your experiences on social media using the hashtag #BeKind21.

The challenge calls on participants to join from September 1 to September 21, but there is no deadline on kindness. Let’s lift each other up and celebrate each day and every act of kindness as we form a habit powerful enough to change the way we exist in the world for generations to come.

making kindness a habit with lady gaga's born this way foundation and bumkins

#BeKind21 In Today's World

We find ourselves collectively surviving a pandemic and an economic crisis, while also joining together to advocate for a world where Black lives matter. Some may question how necessary or helpful a campaign about kindness really is, but as caregivers and members of our Bumkins family, you know that kindness is an invitation.

Far too often, kindness is viewed as a softer characteristic, when in all actuality, kindness requires strength. It takes strength to show kindness to others, speaking up for those suffering or in need. It takes strength to show yourself kindness, prioritizing your mental health so you can then be there for those you love. This strength of character is something that we strive to pass on to our children and future generations.


two young children hugging and being kind

How #BeKind21 Works

Step 1: Pledge to #BeKind21

Step 2: Share your acts of kindness each day on social media, using #BeKind21

Step 3: Keep up on your acts of kindness all year round!


Social Media Tools

Once you’ve taken the #BeKind21 pledge, our friends at Born This Way Foundation will send you all the information needed to get started, including a social media toolkit with tips and links to help you spread the word online. You will also receive an email series with daily doses of inspiration, suggestions for kind acts you can do for yourself and others, and access to virtual + community events with special guest speakers.

lady gaga's born this way foundation blue kindness mental health graphic
pink graphic to be kind is to advocate with megaphone
purple graphic kindness is to advocate for a world where black lives matter
kindness is reminding someone that they matter
kindness is essential
kindness is embracing loved ones for who they are

Downloadable 21 Day Calendar

Creating your list of 21 days of kindness can be crafted however works for you. To help get your inspiration flowing, we are sharing our list with you. You can also download your own calendar to fill out and share on social media.

download your calendar for 21 days of kindess by lady gaga's born this way foundation and bumkins
bumkins list for bekind21 born this way foundation

#BeKind21 Kindness Kit

Want to help promote #BeKind21? Add this to your cart and we’ll send you a kit with a calendar, stickers, and more to pass out to your friends, family, and coworkers so that they can all join the movement! Limit one kit per order.


To Get Help

Raising littles is by far one of the toughest jobs there is. When you're having troubles, one of the bravest things you can do is to ask for help. Whether you’re struggling with a particular issue, just not feeling like yourself, or looking for more ways to take care of yourself or your littles, resources exist that can offer the support you need and it’s never too early (or too late!) to reach out.

As parents, we are our children's first teachers. Asking for help and normalizing the practice of self-care and self-love leads to a healthier emotional climate and encourages littles to develop habits of kindness toward themselves and others.

Together with our friends at Born This Way Foundation and their trusted mental health professionals, we have curated resources and self-care tips that speak to our community of parents and caregivers.

Resources for Help

Self-Care Tips