WHAT IS

Born This Way Foundation
by Bumkins

Born This Way Foundation by Bumkins is a partnership with similar goals in mind, creating a safer, kinder, and braver world.

WHY

Born This Way Foundation
by Bumkins


Bumkins believes in creating a world where every child grows up with access to safe and sustainable parenting alternatives, resources, representation, and opportunity.

Founded and run by parents, Bumkins has always had the mission to create safe and simple solutions that make parenting easier. Raising little ones is one of the most challenging jobs anyone will do, and that includes creating a kinder, braver world for them to live in. When thinking of how to help create a kinder world, one organization came to mind, one that empowers kindness, bravery, acceptance, and love.

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports young people's mental health and works with them to create a kinder, braver world. Through high impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, Born This Way Foundation has three goals in mind:

 

1. Make kindness cool

2. Validate emotions of young people around the world

3. Eliminate stigma around mental health

 

PRODUCTS THAT INSPIRE KINDNESS AND GIVE BACK

Born This Way Foundation believes kindness heals all things, and Bumkins wanted to create a collection that helped empower kindness.

12% of net proceeds of each purchase made from Born This Way Foundation by Bumkins, at a minimum of $100,000 per year, will be donated to support their mission*.

PURPOSE

TOGETHER, WE WANT TO RAISE MENTAL HEALTH AWARENESS AND EMPOWER KINDNESS.

Bumkins is committed to helping families raise little ones by not only creating products that are safe for their homes, but also by providing resources that can help you navigate any issues you or your little ones face in this journey.

WHAT IS

Born This Way Foundation
by Bumkins

Born This Way Foundation by Bumkins is a partnership with similar goals in mind, creating a safer, kinder, and braver world.

WHY

Born This Way Foundation
by Bumkins


Bumkins believes in creating a world where every child grows up with access to safe and sustainable parenting alternatives, resources, representation, and opportunity.

Founded and run by parents, Bumkins has always had the mission to create safe and simple solutions that make parenting easier. Raising little ones is one of the most challenging jobs anyone will do, and that includes creating a kinder, braver world for them to live in. When thinking of how to help create a kinder world, one organization came to mind, one that empowers kindness, bravery, acceptance, and love.

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports young people's mental health and works with them to create a kinder, braver world. Through high impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, Born This Way Foundation has three goals in mind:

 

1. Make kindness cool

2. Validate emotions of young people around the world

3. Eliminate stigma around mental health

 

PRODUCTS THAT INSPIRE KINDNESS AND GIVE BACK

Born This Way Foundation believes kindness heals all things, and Bumkins wanted to create a collection that helped empower kindness.

12% of net proceeds of each purchase made from Born This Way Foundation by Bumkins, at a minimum of $100,000 per year, will be donated to support their mission*.

PURPOSE

TOGETHER, WE WANT TO RAISE MENTAL HEALTH AWARENESS AND EMPOWER KINDNESS.

Bumkins is committed to helping families raise little ones by not only creating products that are safe for their homes, but also by providing resources that can help you navigate any issues you or your little ones face in this journey.

©2021, Born This Way Foundation. All Rights Reserved.

*Name of Charity: Born This Way Foundation
Donation Amount: 12% of each product's net sales
Limitations of Donations: $100,000 minimum per 12 months, no maximum
Dates of Collaboration Agreement: 8/25/2021-8/24/2023
https://bornthisway.foundation/