"How we treat one another impacts how we feel about ourselves, how we feel about each other, and how healthy our communities are." - Born This Way Foundation

Kind: Showing tenderness or goodness; disposed to do good and confer happiness; averse to hurting or paining

Much like love, Kindness is a noun and a verb. All of our initiatives enlist kindness.

Research reveals that the spirit of kindness is contagious. When we experience or witness kindness, we perceive the world more warmly and are more likely to show up for others. Our mission is reliant on this cascading kindness. The service of helpers around the world creates pathways for us to give to those most in need. And this ripple effect brings us one step closer to a world where all littles get to grow up healthy and feel loved.

We are a proud sponsor of #BeKind21 — Partnering with Lady Gaga’s Born This Way Foundation to promote kindness as a habit.

"There is no power for change greater than a community discovering what it cares about." – Margaret J. Wheatley

It is our honor to support global organizations that reach families in developing countries where support is much needed. We also understand the power of connecting with people where they live — and for us, it’s Phoenix, Arizona.  

For three decades, we’ve worked to cultivate community and create space for meaningful conversations and open expression. Throughout the year, we host panels with diverse community leaders and friends. These dialogues center around social issues and provide opportunities for mothers to share their voices on topics such as gender inclusivity and equality.

In an added effort to support the children closest to us, we give many of our donations to children in foster care and families experiencing homelessness in the greater Phoenix area.

One-third of families unable to afford household goods report bathing without soap (33%) or reusing diapers (32%) without access to basic necessities. Source 

Often spread through poor hygiene, “Diarrhea kills 2,195 children every day—more than AIDS, malaria, and measles combined.” Source

Maternal conditions are the top cause of mortality among girls aged 15-19 globally. Source

Hygiene poverty, environment, and early malnutrition directly impact child development. That’s why we’ve chosen to support local and global community groups and health educators who focus their efforts on providing aid, education, and public health assistance to families in need.

Nearly 1 in 5 children have a mental, emotional, or behavioral disorder. According to the CDC, “Unfortunately, only about 20% of children with mental, emotional, or behavioral disorders receive care from a specialized mental health care provider.”

Postpartum depression can affect around 20% of mothers , the prevalence for teen moms is nearly double. Source

Access to mental health resources is vital for young caregivers and children, especially those growing up or parenting under stressful conditions without healthy connections or emotional support. We make a targeted effort to sponsor children’s hospitals, community groups, and global organizations that provide psychological health services to children and families struggling with mental health issues.

The average family uses over 500 plastic sandwich bags a year, with over 10 million homes using 21 or more in a single week. Source

Since 1989, we’ve worked hard to create products that promote sustainable solutions to everyday family needs. We reimagine single-use products, designing reusable options that meet safety regulations and reduce waste.

Environmental consciousness is at the forefront of our product design because every child deserves a habitable planet. Through B.Kind, we donate unused materials and raw goods to organizations in need, who then repurpose them into blankets, quilts, and hygiene necessities.

“Family income is linked to many health factors such as nutrition, health care, school quality, access to safe play areas, air pollution, etc. Everything that a child is exposed to in the home and neighborhood environment has the potential to impact his or her developing brain.” Source

At Bumkins, we believe every child deserves the right to thrive regardless of color or circumstance. We realize this is still out of reach for too many children, especially those born with life-threatening illnesses or without parents. This is why we make it a point to donate a significant portion of our products to children within the foster care and group home systems, babies impacted by HIV, youth enrichment programs, and feeding therapists who work to improve feeding practices in orphanages, reaching the most vulnerable among us.